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UX as a Conversation: What Interfaces can learn from Human Dialogue

An image of Renato Rulli, the author of this post
4 min read

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Good UX is like a good conversation, it is clear, responsive, and human. Designers should draft their interfaces as if they’re speaking with users, as it is a two-way street. Every element, title and section should help both sides stay in sync. When interfaces actually properly communicate with users, they stop feeling like tools and start feeling like friends and partners. Which is the ultimate goal for brand loyalty and product, subsequent, success.

Clarity and Context

To start off, it is important to consider Paul Grice's Maxims of Conversation. They are key principles that people unconsciously follow to have efficient communication, which are separated into 4 pillars:

  • Quantity: It is paramount to deliver enough information to be understood, but no more than needed.

  • Quality: The message needs to be truthful and avoid misleading information.

  • Relation: Any new communications need to be relevant or related to the topic or goal of the conversation.

  • Manner: Everything needs to be crystal clear and avoid ambiguity.

Grice's Maxims intend to underline the idea that proper communication relies on mutual understanding and include the user into the conversation. Here are some examples of how essential design can be to this aspect:

  • Slack uses microcopy that feels more conversational and clear on its onboarding, such as “You're all set!”. Messages that are cleat, polite and appropriate to the situation, while at the same time friendly.

  • Small touches can be just the difference between good and bad communication, and Airbnb does that really well. Instead of complicated filtering text, they simplify it to "Who's coming?” or “Where to?”

  • Common error state pages usually create frustration to users by its nature. However, it can be severely aggravated if not communicated properly. Stating that the error is number "#1341342353” doesn't help anybody, as users needs to understand what is happening. It breaks down communication by being too technical.

Turn-Taking and Timing

Human dialogue, no matter in what kind of form, follows some type of back and forth, usually dictating a rhythm that flows naturally. All design and interface follows the same logic and need to conform to such human condition and interaction. In fact, Sacks, Schegloff & Jefferson theorized this in 1974, as it states that natural conversation involves subtle cues for who "has the floor”, which is basically interaction timing and rhythm. By breaking this ebb & flow, it can catastrophically lower the quality of such experience.

Here are some examples turn-taking and timing applied:

  • Google Assistant / Siri / Alexa they all take brief pauses before responding, in order to stimulate listening to the user, while not breaking the user's precious timing in the conversation. Any kind of interruptions are done gracefully and used just for quick confirmations.

  • Autoplay videos or forced modal dialogs can ruin user's experience in that sense. It forces the user to see and hear unwanted content and abruptly interrupting the user's flow on the website.

Emotion and Empathy

Opposite to data transfers that only exchange numbers, conversations are emotional exchanges. By interacting with interfaces, users communicate and expect empathy from the other party, as a natural reflex. This implies that communication with interfaces are not just interactions, but means to build relationships from.

According to Rosalind Piccard, if the goal is to have natural computer-human interactions and be genuinely intelligent, computers need to be able to recognize, understand and even express emotions. Not necessarily in a sentient and apocalyptic manner, but there are many ways interfaces can showcase proper emotion and empathy in a conversation:

  • Spotify presents its Year Wrapped in a very friendly and celebratory manner, rather than just a simple data report. It transforms personal data into an emotional story that makes users connect to the platform.

  • Robotic form input messages such as “Invalid input” with no explanations or empathy, usually creating a bit of antagonizing effect into a long process of filling out a form.

Conclusion

At its best, UX design is not a monologue — it’s a dialogue. Designers should write as if speaking with users, not at them, crafting every word, animation, and signal to sustain mutual understanding, maintain conversational timing and be empathetic.

The most memorable digital experiences don’t just deliver information, they build relationships.


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