How to Make the Best Use of Colors in Your Project

You are greatly mistaken if you think that colors are not essential to your project. In this article, we will tell you a bit about how their choice can make or break a successful project.

Contrast

The first thing to pay attention to when choosing colors is how to combine them. Using colors with low contrast can result in difficulty reading for the user, making your project less intuitive and requiring significant cognitive effort from the user. This can lead to a lack of interest in your product or users giving up on it. It is essential to always strive to make the user experience as simple as possible. Therefore, make sure that the chosen colors have a high contrast level.

For example:

This image has high-contrast	This image has low contrast

Common Usage

In addition to considering the accessibility of color used to simplify the user experience, it's crucial to consider what users are accustomed to encountering in their daily lives with other products.

For example, it is commonly understood that red signals danger, green indicates success or that something has gone well, and gray is generally used to represent non-clickable or neutral buttons.

Therefore, ensure you are familiar with your competitors and similar products. Remember what is commonly used in society's overall experience, making your product more intuitive and enjoyable.

Color Psychology

Thinking of using unconventional colors? Then, consider color psychology. A good reference is the book by author Eva Heller titled "Psychology of Color." The author explores all the colors known to us and how they represent emotions, feelings, and objects in society's collective unconscious.

For example, if you intend to execute a project conveying a sense of joy, use warm colors as they evoke energy and vitality.

Working on a project that requires a more profound visual identity? Opt for cool colors as they evoke feelings of distance and rationality.

Feel free to experiment with colors and their symbolic effects.

Brand Identity

Now that you know how to work with colors, considering accessibility, psychology, and common sense, it's time to consider your brand's colors.

Users must know exactly who the product belongs to. This way, they will always associate your company with that service, strengthening your brand in the market and setting you apart from the competition. Standardize your product and use your brand's color palette.

If you don't have a defined color palette, now is the time to create one.

Conclusion

Using colors correctly may seem simple, but it's essential to consider the four points mentioned above and see how they can be a differentiator in your product, making your project the success it deserves to be.

Here at Buzzvel, we take every detail very seriously and are ready to help you with yours. Get in touch with us, and let's achieve success together!