How to transform from Customer Centricity to Life Centricity?
The way we do business is changing.
Consumer behavior has shifted, and people are demanding more from the brands they interact with.
To stay ahead of the curve, companies must shift their focus from customer-centricity to life-centricity.
What is Customer Centricity?
The term “customer centricity” is often used in business, but what does it really mean? Customer centricity is the idea that the customer is at the center of everything a company does. This includes everything from product development to marketing to customer service.
The goal of customer centricity is to create loyalty and advocacy among customers, not just one-time transactions. When done correctly, this approach can result in long-term relationships that benefit both parties.
What is Life Centricity?
Life centricity is a new way of thinking that prioritizes the needs of the whole person, not just the customer. This approach considers all the touchpoints a person has with a brand, from pre-purchase research to post-purchase follow-up. By taking a life-centric approach, companies can create a holistic view of the customer experience and address all Pain Points along the customer journey.
There are a few key things to keep in mind when shifting to a life-centric approach:
The customer is not just a buyer – they are also human being with needs and emotions.
The customer journey is not linear – it’s complex, with many different touchpoints.
A one-size-fits-all approach will not work – each customer must be considered as an individual.
It’s not just about the product – the customer experience extends beyond the purchase itself.
Life-centricity requires a commitment from the whole company, not just the marketing department.
What are the benefits of Life Centricity?
There are many benefits to adopting a life-centric approach to business. For one, it allows you to take a step back and look at the bigger picture. By considering all aspects of the customer journey, you can get a better understanding of how your product or service fits into their larger scheme of things. This helps you develop messaging and marketing strategies that are more impactful and relevant.
How I can start?
There are a few key things you can do to start shifting your focus to life-centricity:
Educate yourself and your team on the concept of life-centricity.
Take a close look at your customer journey and identify all the touchpoints.
Map out the customer experience from start to finish, considering all the different channels they may use.
Put yourself in your customers’ shoes and think about what they need and want at each stage of their journey.
Develop strategies to improve the customer experience at every touchpoint.
Implement those strategies and track their effectiveness over time.
Adjust your approach as needed to ensure that you are always meeting the needs of your customers.
The life-centric approach is the new customer-centricity. It's a way of doing business that puts the customer at the center of everything, considering their needs and emotions at every stage of their journey. This leads to deeper relationships and loyalty for your brand. To start shifting your focus to life-centricity, educate yourself and your team on the concept, take a close look at your customer journey, and put yourself in your customers' shoes. Then, develop strategies to improve the customer experience at every touchpoint. Implement those strategies and track their effectiveness over time. Adjust your approach as needed to ensure that you are always meeting the needs of your customers.